The 4th february, the first B2B tournament qualification took place. 8 teams played Fifa 21 with a total of 16 players representing the colours of their companies, all advertising agencies and media companies. The matches were broadcasted on Twitch and the commentary was presented alternately in French, Dutch and English by Jason ‘Ardixa’ Devillers, a pro player and caster.
This unique event in Belgium was imagined, developed and operationally managed by Lev3lUp Agency on behalf of Media Marketing, organiser, and Azerion, main sponsor.
This immersion in the professional world of E-Sport allows these companies to discover the sensations of being a player or a viewer, and so better understand this fast growing ecosystem with great marketing and advertising potential.
The next qualifiers will take place every first Thursday of the month from March to May (4/03, 01/04, 06/05) and the final will be held on site, if conditions allow, at the Hôtel de Mérode in Brussels on the eve of the opening of the Euro football championship on the 10th June 2021.
You can find all information on: https://mediamarketing.events.idloom.com/fifab2b
After more than a year of preparation and adaptation to the conditions caused by Covid, the first Game Square event dedicated to Gaming and E-Sport was held last weekend at the WEX in Marche-En-Famenne (Wallonia/Belgium).
Three online tournaments made it possible for more than 1000 registered players to participate in the largest national Esport competition, despite the sanitary measures.
Around 60 players, qualified for the finals on the three different games (Fifa, Fortnite and Rainbow Six Siège), were streamed on Twitch. Thanks to the production managed by the Lev3lUp Agency and its technical team, casters, admins, obs, … and the collaboration with the WEX team, this event was a success with more than 800 unique spectators live and 4000 in total with the replays.
Game Square has immediately established itself as the meeting place for competitive players in French-speaking Belgium. To be continued without a doubt…