Expo Osaka 2025

Context

During the 2025 Osaka World Expo, a Gaming Week was featured in the official programme. From 2024 onwards, Jean Gréban not only organised, on behalf of WALGA, the participation of Belgian video games in the national pavilion, but also shared the opportunity for other countries and organisations to take part via Lev3lUp.

Action

• Games Around The World: creation of the concept, logo, visual identity, website and social media for the platform showcasing the participating countries and games

• Graphic design, production and installation of exclusive displays to showcase Belgian video games

  

• Production of the showreel featuring Belgian games, screened every evening on the front of the Belgian pavilion

  

• Press conference presenting the 'Games Around The World' concept and the games featured in the Belgian pavilion

  

• For the Croatian pavilion, Lev3lUp Agency hired the IT equipment and produced the screen frames branded 'Games Croatia'

  

• For the Australian Pavilion: hire of IT equipment and assistance with set-up for the reception and presentation of Australian video games in the national pavilion

  

Achievements

• Visibility and feedback from the Japanese audience, in the presence of Belgian developers and studio representatives
• Branding and recognition of the Belgian video game industry
• Strengthening the international credibility of the Belgian ecosystem
• International collaboration with Australia and Croatia, as well as via the Games Around The World website with Argentina, Luxembourg, Japan, the Philippines, etc.

Outlook

• Offering support services to other associations and organisations from different countries and regions to help them take part in international events
• Developing the Games Around The World platform not only as a promotional tool but also as a direct sales channel to players worldwide