August 2025 — Cologne, Germany
WALGA @ Gamescom 2025
Context
Gamescom is the world's largest video game trade fair. To give Walloon studios maximum visibility at a controlled cost, WALGA and AWEX, the Walloon export agency, entrusted Jean Gréban who developed the concept, and Unlocked for its implementation, of its collective booth in the business area.
Action
- A concept combining a meeting area with a dozen tables bearing nameplates, around ten displays showcasing the new games, and a fully equipped streaming studio
Set-up and equipment for the streaming studio - An original design incorporating the WALGA logo, a strong visual identity (colours, polygons, etc.), screenshots from the participating games, and corporate communications about the ecosystem in Wallonia and the Tax Shelter
Map of Wallonia's ecosystem and QR code linking to the WALGA website - Production of a showreel featuring trailers for the participating games and information about Wallonia's ecosystem, shown on a large screen on the exterior wall of the stand
Graphic design incorporating a strong visual identity, corporate communications and a screen showing the showreel of the games on display at the stand - Management of the stand throughout the event in coordination with the stand builder, Unlocked, and coordination with AWEX of the participating studios: registration, planning of business meetings and on-site logistics
Reception desk for controlling access to the meeting area
Achievements
- A strong collective presence for Wallonia's studios in the gamescom business area
- Dozens of high-quality business meetings per studio, held in the best possible conditions
- Optimised costs for each participating studio thanks to the collective format and the production of panels that can be reused the following year
Outlook
- Offering turnkey stand services to other regional and national delegations and exhibitors at Gamescom in partnership with Unlocked
- Creation of collective booths at other international trade shows in Europe, Brazil and Japan