Walibi Gaming 2019 & 2022

Context

Walibi Gaming brought video games into one of Belgium's biggest theme parks. Over two editions, the event turned the park into a gaming festival open to the general public, mixing esports, creators and hands-on experiences.

Action

• Design and production of the full event inside the theme park
• Esports tournaments and live stage shows throughout the weekend
• Creator meet-and-greets and player experience zones

Achievements

• Two successful editions welcoming thousands of visitors
• Gaming introduced to a broad family audience in an original venue
• Strong media coverage and visibility for partners and sponsors

Outlook

• Developing new B2C gaming formats for venues, festivals and brands
• Replicating the theme-park gaming concept in other locations