Don't gamble with your project
Given the current state of the industry, launching the development of a new video game project without prior market research is tantamount to gambling away a studio's and its investors' money at a casino. Analysing the genre's potential and the competition, identifying benchmarks, and anticipating market trends are essential for laying solid foundations.
Marketing starts before communication
Marketing isn't just about communication. Before starting to communicate, you need to know the target player persona(s), the priority markets, the most suitable formats, etc.
AI data mining + human experts
Thanks to access to specialised tools and databases containing over 85,000 analysed games, the AI's data-mining capabilities and the expertise of the Lev3lUp team, we can quickly produce a comprehensive market research report based on a pitch deck, which will serve as a guide for both development and communication.
What the report includes
An analysis of sales figures as well as marketing campaigns from three benchmark companies, the definition of persona(s), priority markets (useful for selecting languages for game localisation and communication), and validation of the most suitable format(s).