News

Announcements, tools and field reports from the Lev3lUp Agency team.

Xsolla Partner Network expands verified creator partnerships

18 Aug 2026

Xsolla Partner Network expands verified creator partnerships

Ahead of gamescom 2026, Xsolla is expanding its Partner Network with verified creator partnerships and a unified campaign management layer, so studios can run affiliate, influencer and referral campaigns from a single place.

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The industry makes great games, but nobody can find them

05 Aug 2026

The industry makes great games, but nobody can find them

At the Madeira Games Summit, a workgroup led by Michal Bujko (Modma Studios) named discoverability as the problem the industry should fix while it still can: the games are there, the audience simply never sees them.

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Community is a compounding investment

25 May 2026

Community is a compounding investment

Jay Rooney (Spawn Point Marketing) makes the case that community is the one thing the top-performing studios all do — and the one marketing activity you cannot catch up on three months before launch.

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Paid media and influencer marketing work better together

21 Apr 2026

Paid media and influencer marketing work better together

Second Stage argues the classic 'paid ads or creators?' debate is the wrong question: the two channels do different jobs in the player journey and compound each other when run together.

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A new Starter Pack for indie studios

28 Jul 2026

A new Starter Pack for indie studios

Website with direct-to-consumer sales, Discord server, Steam page optimisation and an AI-powered community management tool — with no upfront investment.

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Lovelace: one platform for player engagement

15 Jun 2026

Lovelace: one platform for player engagement

Lovelace centralises Discord, Steam, Reddit and social messages, analyses sentiment and trends, and lets teams respond, moderate and prioritise from a single dashboard.

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Games Around The World at Expo Osaka 2025

02 May 2026

Games Around The World at Expo Osaka 2025

Our original Games Around The World concept powered the Gaming Week at Expo Osaka 2025, showcasing studios from several continents to an international audience.

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