News
Announcements, tools and field reports from the Lev3lUp Agency team.

18 Aug 2026
Xsolla Partner Network expands verified creator partnerships
Ahead of gamescom 2026, Xsolla is expanding its Partner Network with verified creator partnerships and a unified campaign management layer, so studios can run affiliate, influencer and referral campaigns from a single place.
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05 Aug 2026
The industry makes great games, but nobody can find them
At the Madeira Games Summit, a workgroup led by Michal Bujko (Modma Studios) named discoverability as the problem the industry should fix while it still can: the games are there, the audience simply never sees them.
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25 May 2026
Community is a compounding investment
Jay Rooney (Spawn Point Marketing) makes the case that community is the one thing the top-performing studios all do — and the one marketing activity you cannot catch up on three months before launch.
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21 Apr 2026
Paid media and influencer marketing work better together
Second Stage argues the classic 'paid ads or creators?' debate is the wrong question: the two channels do different jobs in the player journey and compound each other when run together.
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28 Jul 2026
A new Starter Pack for indie studios
Website with direct-to-consumer sales, Discord server, Steam page optimisation and an AI-powered community management tool — with no upfront investment.
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15 Jun 2026
Lovelace: one platform for player engagement
Lovelace centralises Discord, Steam, Reddit and social messages, analyses sentiment and trends, and lets teams respond, moderate and prioritise from a single dashboard.
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02 May 2026
Games Around The World at Expo Osaka 2025
Our original Games Around The World concept powered the Gaming Week at Expo Osaka 2025, showcasing studios from several continents to an international audience.
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