Announcements, tools and field reports from the Lev3lUp Agency team.
14 Sept 2026
At IBC 2026, the Affinity 100 proved that micro-creators generate three times the engagement of mega-creators at 40% lower cost. For indie studios, the question is how to reach hundreds of niche Twitch streamers without a mega-budget — which is exactly what Virtual PR Agency is built for.
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09 Sept 2026
Bain & Company's 2026 Gamer Survey declares the end of the average gamer. The losing move in 2026 is trying to serve all of them — the winning one is choosing your players, engaging them best, and owning the relationship completely.
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04 Sept 2026
In his Gamescom Dev keynote on the ongoing games industry reset, Amir Satvat named large, engaged ecosystems — where creation, participation and social connection build durable player relationships — as one of the best bets for where the industry should go next.
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18 Aug 2026
Ahead of gamescom 2026, Xsolla is expanding its Partner Network with verified creator partnerships and a unified campaign management layer, so studios can run affiliate, influencer and referral campaigns from a single place.
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05 Aug 2026
At the Madeira Games Summit, a workgroup led by Michal Bujko (Modma Studios) named discoverability as the problem the industry should fix while it still can: the games are there, the audience simply never sees them.
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25 May 2026
Jay Rooney (Spawn Point Marketing) makes the case that community is the one thing the top-performing studios all do — and the one marketing activity you cannot catch up on three months before launch.
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21 Apr 2026
Second Stage argues the classic 'paid ads or creators?' debate is the wrong question: the two channels do different jobs in the player journey and compound each other when run together.
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28 Jul 2026
Website with direct-to-consumer sales, Discord server, Steam page optimisation and an AI-powered community management tool — with no upfront investment.
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15 Jun 2026
Lovelace centralises Discord, Steam, Reddit and social messages, analyses sentiment and trends, and lets teams respond, moderate and prioritise from a single dashboard.
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02 May 2026
Our original Games Around The World concept powered the Gaming Week at Expo Osaka 2025, showcasing studios from several continents to an international audience.
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