For indie studios
A complete, affordable marketing package for indie game studios, structured in three phases: presenting your product, building your player community, and running organic campaigns with creators worldwide.
A complete toolkit to build your community and manage your organic campaigns for just €499 a month!
Phase 1
01
Creation of a professional e-commerce site to showcase your game and enabling you to sell directly to the players through the integration of over 1,000 payment methods in more than 200 countries via Xsolla payment, Login (user ID), LiveOps (promotions, referrals, etc.) as well as integration with Discord, social media and streaming platforms.
02
Create or optimise your game's Steam page using our experience and by applying expert advice (Steam page complete guide, capsule art analyser, and more).
On request and for an additional charge, we can provide services such as trailer creation, graphic assets, etc.
03
Setting up the most suitable social media accounts for your game based on the results of our preliminary market research (player personas, priority regions, etc.) and links to the website.
Facebook, Instagram, X, Reddit, ...
04
Set-up of your Twitch, YouTube and TikTok channels, along with links to your website and social media profiles to optimise the conversion funnel. A brief training session on how to use the platforms (formats, sharing on social media and other accounts, etc.).
05
Before you start communicating, you need the right tools — but you also need to know your audience. Specialist market analysis tools (Lumos, SteamDB, Video Game Insights, Steam Spy, ...) enable you to quickly identify player profiles and priority markets (useful for choosing communication languages and localising the game), as well as to strengthen your pitch deck for investors and publishers.
06
Assistance with creating a professional media kit using a template, including links to the website and other specialist platforms.
Hosting on the website and specialist platforms (free services).
Phase 2
07
Setting up a Discord server and all the channels needed to manage communication with your player community, made easy thanks to the integration of the Xsolla chatbot.
08
Creation of a newsletter mailing tool and a link on the website. A brief training session on the customer journey from initial contact to newsletter subscription, frequency and types of content, etc.
09
Create and subscribe to a Lovelace account, the leading platform for understanding and managing player relationships. It centralises all messages from Discord, Steam, Reddit and social media, analyses them automatically (sentiment, trends, key feedback), then enables teams to act in real time: responding, moderating, prioritising and making product decisions from a single location.
Phase 3
10
We manage influencer campaigns on a global scale, drawing on a database of over 25,000 Twitch streamers, with filters by language and Steam tags for the games most played by content creators. A web application is being developed to let studios manage streamer selection themselves and create professional press releases. The service is already available in manual mode, at one-tenth of typical agency rates. For Starter Pack customers, a €300 cashback is offered each year to help create targeted campaigns for their game.
11
As an Xsolla customer using our payment services, you gain access to the Xsolla Partner Network of content creators — over 137,000 creators worldwide, across all audiences, platforms and genres. The platform is free to use; only 10% is deducted from sales generated by participating streamers. Explore creator profiles and statistics, track stream performance (audience size, frequency, peak viewership on Twitch and YouTube) and set your own revenue share per successful transaction.
12
Test your game and gather feedback from up to 500 testers. Track playtime and retention rates for up to 100,000 player profiles using the free Unreal and Unity SDKs. Promote your game test for free on player.gg, publish your creator programme and distribute keys on creators.gg.
Pricing & terms
All the services included in Lev3lUp Agency's starter pack for independent studios are offered with no upfront investment, on a two-year subscription basis: a monthly fee of €499 (excl. VAT) based on a one year contract. Total value of the Starter Pack: €6,000 excluding VAT, 15% discount for payment in a single instalment.
No hidden surprises or additional charges. The only surcharges that may apply relate to usage limits on partner tools — and in such cases, our negotiated terms ensure you benefit from the best rates.
