01
Starter Pack
- Website eshop with Direct-to-Consumer sales
- Discord server & Social Media setup
- No upfront investment, subscription plan
FANTASKETCH
A three-month launch marketing campaign comprising all the services and tools offered by Lev3lUp Agency.
Who are we ?
We are a marketing agency specialised in video games
For indie game studios, Lev3lUp Agency has developed a comprehensive and affordable starter package that includes: website creation with direct-to-consumer sales, Discord server setup, and an AI-powered community management tool.
Lev3lUp also offers strategic marketing consulting services and communication tools aimed at developing gaming communities and penetrating new markets.
The experience of the agency and its founder enables it to offer comprehensive services in the organisation of original B2B events (Meet & Build, Belgian Game Awards, etc.) and B2C events (Walibi Gaming), as well as stands and exhibitions at international events (WALGA booth at Gamescom 2025, Gaming Week at Expo Osaka 2025 with the original Games Around The World concept).
Services for Indie Studios
02
Community Management
- All your Social Media and Discord in one dashboard
- Comments analysis and audience sentiment
- Exclusive subscription offer for indie studios
03
Virtual PR Agency
- +25K Twitch streamers database
- Filter by Steam tags, most played games and language
- Create your own mailing list
04
Media Mailing & Press Kit
- +1000 worldwide media contacts
- Targeted press campaigns
- Coverage follow-up
05
Market Research
- Data analytics
- Players persona
- Market potential
- Benchmarks & trends
06
Pitch Deck Optimisation
- AI-powered pitch deck analysis
- Recommendations from our experts
- Generation of phrases and keywords that best describe your game
Tools for Indie Studios
Better Call Switch
A free WebApp based on the mentoring programme of SWITCH, our sister company, enabling studios to self-assess their project across development, funding, marketing and sales, and to generate a report visualising needs and priorities.
Learn moreLovelace
The go-to platform for understanding and managing player engagement. It centralises messages from Discord, Steam, Reddit and social media, analyses them automatically and lets teams act in real time.
Learn moreGame Marketing Plan
A guided plan builder that turns your milestones, budget and audience into an actionable marketing roadmap.
Coming soonServices for Organisations
01
B2B Events Organisation
Based on the experience acquired in organising three editions of Meet & Build between 2022 and 2024 – Belgium's leading B2B event featuring conferences and business meetings – the agency offers services including the organisation of conferences, business meetings with publishers and investors, and workshops with international experts.
02
EVENTS & BOOTHS MANAGEMENT
- Design and construction of stands and displays
- Equipment hire
- Event staff
- Services in Europe, Brazil and Japan
03
Consultancy & Training
- For trade associations, incubators, hubs and public bodies
- Strategic advice on ecosystem structuring
- Market research and preparation for internationalisation
Portfolio Brands
Fantasketch
A three-month launch marketing campaign comprising all the services and tools offered by Lev3lUp Agency : • Starter Pack including the set-up of communications tools ; Discord and Lovelace Community Management • Campaign targeting Twitch streamers of puzzle and casual games, distribution of keys • Media and press campaign including the creation of a press kit, a press release and a mailing to over 1,000 international contacts
View on Steam
Box Dungeons
A one-month marketing relaunch campaign with services and tools provided by Lev3lUp Agency : • Campaign targeting Twitch streamers of Dungeon Crawler (283) and Turn-Based Tactic (146) and Strategy RPG (84) games, distribution of keys for only 100 € ! • Press release generator and automatic translation in the language of the Streamers 79 € + 10 € per extra language • Media and press campaign including the creation of a press kit, a press release and a mailing to over 1,000 international contacts
View on Steam
Brain Hack Gaming
For Cortex Machina, developer of the Vortex Brain Computer Interface headset (8 EEG sensors, AI analysis of 8 emotions such as concentration, fatigue, engagement and mental workload), Lev3lUp created the full brand for its video game applications — esports training and indie playtesting: name, logo, visual identity, website, contact questionnaire, and the Instagram and LinkedIn accounts.
Portfolio Events
Nordic Game 2026
Participation at Nordic Game, the leading games industry conference in the Nordics, with business meetings, conference sessions and networking.
Read more
WALGA @ Gamescom 2025
Design and operation of the WALGA collective booth for studios at Gamescom 2025, from stand build to on-site staff and business meetings.
Read more
Expo Osaka 2025
Organisation of the Gaming Week at the Osaka Expo in the Belgian pavilion, creation of the Games Around The World platform, and support for organisations from Australia, Croatia and Flanders.
Read moreNews
All articles
18 Aug 2026
Xsolla Partner Network expands verified creator partnerships
Ahead of gamescom 2026, Xsolla is expanding its Partner Network with verified creator partnerships and a unified campaign management layer, so studios can run affiliate, influencer and referral campaigns from a single place.
Read more
05 Aug 2026
The industry makes great games, but nobody can find them
At the Madeira Games Summit, a workgroup led by Michal Bujko (Modma Studios) named discoverability as the problem the industry should fix while it still can: the games are there, the audience simply never sees them.
Read more
25 May 2026
Community is a compounding investment
Jay Rooney (Spawn Point Marketing) makes the case that community is the one thing the top-performing studios all do — and the one marketing activity you cannot catch up on three months before launch.
Read moreService Providers & Partners
Payments & Distribution
Xsolla
Global video game commerce company providing payments, web shops, launchers, funding and publishing tools — including a Partner Network with over 137,000 verified creators — that help studios sell, distribute and monetise their games worldwide across more than 200 countries and 1,000+ payment methods.
Player Engagement
Lovelace
Community intelligence platform centralising Discord, Steam, Reddit and social conversations, analysing player sentiment and trends, highlighting recurring bugs, feature requests and sentiment shifts after an update, and helping teams respond, moderate and act on feedback in real time from a single dashboard.
Creators & Influence
Firstlook.gg
Player lifecycle platform that builds an audience before launch with NDA-protected closed betas, cross-platform key distribution (Steam, Epic, consoles, mobile) and Discord community management, then turns players and creators into a launch engine with referral loops, UGC and tracked creator campaigns.
Creators & Influence
Creators.gg
Creator programme platform where studios can publish their creator programme, distribute keys, track performance and let content creators discover and apply to promote their game, with verified creator profiles, campaign analytics and revenue-share tools that turn influence into measurable results.
Team & Partners
Jean Gréban
LinkedInManaging Director
Active in the video game industry for over 35 years, in commercial and marketing roles, serial entrepreneur, but also for almost ten years as coordinator of WALGA, the trade association of Wallonia (French-speaking Belgium), which has given me extensive experience in supporting indie studios.
S.WI.T.C.H. is my consultancy agency that supports public and trade organisations as well as companies in the video game industry in developing their business locally and globally.
As CEO of Lev3lUp Agency, I lead a specialised marketing agency serving indie game studios and organisations worldwide. Over the years, I have built strong expertise in event organisation and communication, reflected in a portfolio spanning B2B events, international showcases, economic missions to Japan and Brazil, and consumer events such as Walibi Gaming.
Rafael Lontra
LinkedInPartner Brazil / LATAM — Game Development & Porting
Passionate about shaping the future of gaming, I lead the charge at Mito Games, an innovative hub for digital entertainment and technological advancement. At Mito Games, we've pivoted from a rich history in serious games to creating captivating entertainment games that resonate with audiences worldwide. Our expertise now extends to offering top-notch game porting services, ensuring seamless transitions across platforms for an expanded player base.
Ana Seidl
LinkedInPartner Brasil / LATAM
With over 30 years in advertising and digital marketing, I've mastered crafting narratives that resonate across cultural boundaries. My journey has taken me from Brazil to the USA, where I've specialized in client service coordination and media project development to build impactful branding campaigns.
For the past years, I've focused my expertise on digital marketing, particularly within the gaming industry. My company, Dare Consultoria, part of the Indie Hero holding, provides specialized marketing, PR, media, and localization services for game developers seeking to enter the thriving Latin American market.
Masahiko Murakami
LinkedInPartner Japan / Asia
CEO and director of Skeleton Crew Studio, a game development and creative studio based in Kyoto, with nearly two decades of experience in the entertainment industry, from conceptual art and animation to business development.
Founder and one of the lead organisers of BitSummit, Japan's largest indie game event, held every year in Kyoto and grown from 200 to over 60,000 visitors — a key gateway for indie studios entering the Japanese and Asian markets. He is also a driving force behind 404 Not Found, the game creator hub in Shibuya Sakura Stage, Tokyo, dedicated to discovering and supporting Japanese creators with global ambitions.